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2 Results found for "dabbl opinion"

Dabbl is Here
Dabbl Opinion
Dabbl is here to change digital advertising

Digital advertising is broken, because ads are unseen, and unseen ads can’t create brand demand and preference. What went wrong? Depends who you ask. Brands feel neglected. Consumers feel disrespected.

Facebook Viewability
Dabbl Opinion
Dabbl's response to Facebook's Video Ad Viewability Rates

Agencies are stunned at what they consider to be Facebook's low video ad viewability rates of 20 to 30 percent. Facebook says "the value of an ad is not binary". Dabbl says, unseen ads can't work - and two seconds is not enough to count as "seen".