Ad Exchanger
In the Media
Johnson & Johnson taps interactive mobile ads to drive purchase intent for retail partners

That’s the sort of engagement Johnson & Johnson wants as it attempts to spark a two-way interaction with its target consumer. “She’s on digital, so we need to be there, too,” Cevasco said. “Here, she opts in to interact and we get to tell her our story.”

Media Post
In the Media
A New Story: Reinvent Digital Marketing For The New Consumer Relationship

2017 shook us into the realization that we need a more authentic, valuable and creatively satisfying approach to brand marketing.

83 Degrees
In the Media
West Tampa startup Dabbl launches consumer-friendly advertising app

“The digital media industry is doing the best that they can to deliver what their sponsors need,” says Tampa entrepreneur Susan O’Neal. “The game has changed. The world has changed.”

Cheddar TV
In the Media
Dabbl CEO appears on Cheddar TV

When you are sitting around with nothing to do, lots of consumers mindlessly pick up their phone and scroll on any one of their social media apps. That is why Dabbl wanted to optimize on this downtime.

Calton Chan
Company News
Dabbl expands leadership team, appoints Calton Chan Chief Revenue Officer

Proven digital advertising sales leader to drive next phase of growth for emerging consumer attention marketplace.

TechCrunch
In the Media
With Dabbl, you can earn gift cards for interacting with ads

“Media companies are compensated for delivering impressions which are supposed to represent consumer attention, whereas our users are compensated for their attention,” O’Neal said via email.

Smiley Logo
Company News
Adjoy raises $6.8 million

The Tampa, FL company's new media platform redefines the last mile between consumers and marketers.