Johnson & Johnson and Avocados From Mexico among early adopters of permission-based attention marketplace.
"One of the most interesting and refined startups I’ve come across in the burgeoning 'rewarded, opt-in' advertising marketplace is a nifty app called Dabbl." -Joe Mandese, MediaPost Editor in Chief
"The future of advertising is bright for those who organize both their products and their advertising around the customer, if you don't know where to start or how to do that, I highly recommend starting here." -Susan O'Neal
That’s the sort of engagement Johnson & Johnson wants as it attempts to spark a two-way interaction with its target consumer. “She’s on digital, so we need to be there, too,” Cevasco said. “Here, she opts in to interact and we get to tell her our story.”
2017 shook us into the realization that we need a more authentic, valuable and creatively satisfying approach to brand marketing.
“The digital media industry is doing the best that they can to deliver what their sponsors need,” says Tampa entrepreneur Susan O’Neal. “The game has changed. The world has changed.”
When you are sitting around with nothing to do, lots of consumers mindlessly pick up their phone and scroll on any one of their social media apps. That is why Dabbl wanted to optimize on this downtime.
Proven digital advertising sales leader to drive next phase of growth for emerging consumer attention marketplace.
“Media companies are compensated for delivering impressions which are supposed to represent consumer attention, whereas our users are compensated for their attention,” O’Neal said via email.
The Tampa, FL company's new media platform redefines the last mile between consumers and marketers.