That’s the sort of engagement Johnson & Johnson wants as it attempts to spark a two-way interaction with its target consumer. “She’s on digital, so we need to be there, too,” Cevasco said. “Here, she opts in to interact and we get to tell her our story.”
2017 shook us into the realization that we need a more authentic, valuable and creatively satisfying approach to brand marketing.
“The digital media industry is doing the best that they can to deliver what their sponsors need,” says Tampa entrepreneur Susan O’Neal. “The game has changed. The world has changed.”
Proven digital advertising sales leader to drive next phase of growth for emerging consumer attention marketplace.
“Media companies are compensated for delivering impressions which are supposed to represent consumer attention, whereas our users are compensated for their attention,” O’Neal said via email.