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Archive: June 2017

Facebook Viewability
Dabbl Opinion
On Facebook's Low Video Ad Viewability Rates

Agencies are stunned at what they consider to be Facebook's low video ad viewability rates of 20 to 30 percent. Facebook says "the value of an ad is not binary". Dabbl says, unseen ads can't work - and two seconds is not enough to count as "seen".

Lightning Bolts
Sign of the Times
The digital advertising doomsday clock

Apple announced at its annual developer conference that a forthcoming desktop version of its Safari browser will block the annoying autoplay ads that appear on many Web pages or before online videos.